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Big Data Goes Small With Individual Customer Experience
As more banks tap into customer information with sophisticated software, they’re learning that big data can serve as an excellent tool for building brand loyalty. The Commonwealth Bank of Australia’s...
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Earning (and Keeping) the Youth Market
Young consumers see banks in a radically different way than their older counterparts. They don’t think in terms of teller windows and cash, but rather of mobile interactions and contact-free payments....
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